The iconic globe at the SM Mall of Asia lights up with the anniversary to launch SM’s 60th Anniversary celebrations. SM, which was established as a shoe store by Henry Sy, Sr. in downtown Manila 1958, has since grown to become part of the lives of millions of Filipinos through its retail stores, malls, residential condominiums, hotels and convention centres, and banks.


SM launched its 60th Anniversary celebrations by lighting up the iconic Mall of Asia globe, and with it, starting off a series of exciting 60 themed visual attractions, fun experiences, and interactive activities for its customers from May to October in SM malls nationwide.


The SM story began in 1958 when founder Henry Sy, Sr. opened the first Shoemart store in downtown Manila, introducing exciting new merchandising and retailing concepts.  At that time, Mr. Sy, who has been honored as the Father of Philippine Retail by the Philippine Retailers Association, thought that if he could sell a pair of shoes to every Filipino, he could be a successful man.


In the 1960s, Shoemart expanded its shoe store chain and became one of the pioneers in the new urban centers in Makati and Cubao.


In the seventies, Shoemart evolved into a department store, becoming SM, which has been synonymous with one-stop shopping excitement. SM positioned itself for growth in the 1980s, expanding its department store chain and venturing in the supermarket and appliance business.


1985 saw the opening of the first SM shopping center, SM City North EDSA.  It was a time of a major political and economic crisis, but the mall was an instant success, paving way for the so-called malling phenomenon in the Philippines.  Malls became part of the Filipino lifestyle, places where families and friends could shop together, dine together, and have fun together in world class surroundings.


Today, SM has close to a thousand retail stores, and 70 malls in the Philippines, and 7 malls in China.


Through its property arm, SM Prime Holdings, SM has also become a leading developer of residential condominiums in Metro Manila, where residents could live like a star at affordable prices.


Mr. Sy always believed in tourism as a catalyst, and with that, built destination malls like the SM Mall of Asia.  Through SM Hotels and Conventions, the company now owns and operates world class hotels, a state of the art arena, convention and exhibition centers, and premier beach and mountain resorts.


In the finance area, the acquisition of Banco de Oro in the 1980s enabled SM to provide better cash management services to its suppliers and retail banking services to its customers.  Today, as the country’s largest bank in terms of resources, deposits, and loans, BDO has made finance inclusive for millions of Filipinos.


Through SM Foundation, SM reaches out to communities with its educational, health, and livelihood training programs aimed at making farmers self-sufficient. Through SM Cares, SM has undertaken environmental programs by building green spaces in its malls, as well as sustainability efforts, trash to cash recycling, and disaster risk reduction programs.  It has also make going around the malls easier for those with difficulties through PWD program.









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Many cherished Easter traditions have been with us for centuries.  Eggs, chicks, and rabbits are symbols of joy and new life that comes with the spring and Christ’s resurrection.

Decorating eggs for Easter is a tradition that dates back to the 13th century.  It is said that eggs were formerly a forbidden food during the Lenten season, so people would paint and decorate them to mark the end of the period of penance, then eat them on Easter to celebrate.

Likewise, the Easter Bunny was said to have first arrived in America in the 1700s with German immigrants who settled in Pennsylvania, and brought with them their tradition of an egg-laying hare called Osterhase or Oschter Haws.  Their children made nests in which this creature could lay its colored eggs.

Eventually, the custom spread across the US, and with it, the fabled rabbit’s morning deliveries expanded to include chocolate, candy, and gifts.  Decorated baskets replaced nests.

Whether you’re planning an Easter Egg Hunt at home, or just wish to give the kids a sweet treat, SM Snack Exchange and Toy Kingdom have fun and egg-citing surprises for everyone.

 Snack Exchange has chocolates, candies, and other sweet treats to celebrate Easter! An egg-citing surprise awaits kids in Kinder Joy and Zaini Egg Chocolates that come with a toy inside.  There are also colorful toy eggs and baskets from Dutche Chocolates; as well as lollipops in festive spring colors, swirls, and Easter shapes like bunny ears and colored eggs.

Toy Kingdom has amazing stuff that highlight the Easter spirit: adorable bunny headbands, as well as whimsical lanterns and pompoms that come with cute Easter cutouts. There are colorful and delightful eggs, wonderfully designed pails and baskets for Easter egg hunting.

These Easter treats are available at SM Snack Exchange and Toy Kingdom Express outlets in The SM Stores and at Toy Kingdom Stores in most SM Supermalls. Also check out and Snack Exchange FB account: i crave:snack exchange and  visit ToyKingdomPH and  for more amazing toy surprises.

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She is sophisticated, classy, and charming; standing out from her contemporaries by being well rounded and approachable – fact that endears her to many of her followers. He is young, edgy, and fun; a Filipino-Australian who rose to fame after his success in a local reality show, where fans got the opportunity to know the real person behind the actor.

Together, Nadine Lustre and James Reid, known as Jadine, are two of the freshest faces in local show business. And the hottest love team recently collaborated with Parisian Shoes and Bags and Milanos to launch the hottest shoes and bags of 2016.

In this perfect pairing, the SM Store’s biggest shoes and bags brands – Parisian and Milanos – welcomed James and Nadine to represent their latest collection during launch ceremonies at SM Makati. From casual to trendy shoes and bags, the collection includes a reboot of styles, chic inspiration, and sports motifs. These are designed for today’s generation of young and sophisticated shoppers, who are as passionate about their sense of style, as well as comfort and money.

Nadine’s fashion choices are as wide and varied as the characters she plays. From updated classics to trendy street looks, her top picks in this year’s Parisian Shoes Spring 2016 show how she loves to play it up when it comes to her personal style.

For bags, Nadine opts for small handbags, which she can carry from day to night to hold her essentials. When she wants things more laid back and casual, she goes for bags accented with fringes for an instant Boho-chic.

James, on the other hand, represents the new generation of young gentlemen – sincere, cool, with an overall great personality that matches his great looks. Ever the cool dude, James loves the casual styles and comfortable fit of Milanos shoes. He transcends from boy-next door to ultimate heartthrob with casual styles in blues and browns.

Parisian Shoes and Bags and Milanos Shoes are available at the Shoes and Bags Department of all SM Stores nationwide.

Get connected with Parisian Shoes and Bags and Milanos Shoes through Parisian Shoes and Bags and Milanos Shoes on Facebook and @SMParisian and @SMMilanosShoes on Twitter and Instagram.

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The New Year brings new possibilities, and it’s the best time to get more efficient and creative with cool gadgets from SM Appliance Center.

With cutting-edge design and innovation, these amazing gadgets will truly make your life easier and more fun. These bring you new ways to enjoy all your favorite apps, social media, games, entertainment; as well as stay connected to your friends and family wherever you are.

There are high performance Go Pro Hero4 Silver cameras to capture memorable moments; as well as Avalon Intensity Selfie Remote Power Banks to keep your gadgets fully charged for selfies with its camera shutter.

The Sony Home Audio System with Bluetooth plays your favorite songs from selected smart phones in 500W of powerful sounds; and brings the club to your living room with its built-in multi-colored LED speaker lights. You’ll also enjoy your music or tunes while having a workout with lightweight, sweat proof Philips ActionFit Sports Headphones.

Web browsing, checking email, gaming or viewing photos and videos on the go is a breeze with versatile and high performance Acer Aspire V3 Notebooks with Dolby Digital Plus technology, and the Samsung Tab S2 with Super AMOLED technology. The Lenovo Yoga 500, on the other hand, has a 360-degree flip and fold design that allows it to easily change between four modes -laptop, stand, tent and tablet.

SM Appliance Center also offers the latest smartphones like in one store. These include the iPhone 6S, which is made of the 7000 aluminum series (strongest alloy ever used in an iPhone) and a 3D touch display; the Samsung Galaxy Note 5 with a bigger screen display and wireless charger; and the Sony Xperia Z-5 with an auto-focus and powerful clear image zoom that captures fleeting moments.

You can find these cool new gadgets available at selected SM Appliance Center stores nationwide. Visit our website and shop online at or like us at or follow us at

The more you shop at SM Appliance Center, the more chances you have of driving home a Volkswagen Polo Sedan 1.6 MPI AT. Watch out for SM Appliance Center’s upcoming Libreng Appliances Araw Araw promotions grand play-off in SM City Fairview on February 13.

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People born in the Year of the Monkey are cheerful and energetic by nature and usually represent flexibility. They are also known as wise, intelligent, confident, charismatic, loyal, inventive and have leadership.

As children, those born in the Year of the Monkey will usher in an inordinate amount of delight, animation, and humor into your life. Clever and oh so curious, he’s a little trickster by nature, and uses his abundant brains, charm, and improvisational savvy to cut every challenge down to size. And no challenge is too monumental for him.

An inventive genius with unshakable faith in himself, the Monkey child is brimming with bonhomie and fairly bursting with energy. An inventive genius with unshakable faith in himself, your Monkey child is a mischievous button pusher who will drive you to distraction, but he won’t fail to steal your heart in the process.

For kids and kids at heart, SM Children’s Accessories celebrates Chinese New Year with a collection of cute, lovable, and huggable monkey plush toys and novelty bags that will make school and playtime lots of fun.

Bring home hugs, joy and charm with these cute little monkey’s, available in SM Children’s Accessories department of the SM Store.

Toy Kingdom, on the hand, has amazing monkey toys that bring lots of luck and kids would love to hold, hug, and dream with. There are cuddly plush monkeys in playful colors and fun sizes, as well as bright monkey stuffed toys that come with unique blankets perfect for warm hugs and good night sleep.

These Year of the Monkey inspired collectibles are available at Toy Kingdom Express outlets in the SM Stores and Toy Kingdom Stores in most SM Supermalls. Say Kung Hei Fat Choi! And grab these items also available at Toy Kingdom store located at 3rd floor of Lucky Chinatown Mall. Also visit

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2016 is the Year of the Fire Monkey according to the Chinese Lunar Calendar, and according to the theory of fashion feng shui, what you wear during this year can help you feel in harmony with yourself and those around you.

The Monkey is considered to signify wit and a great sense of humor. And translated into the fashion realm, this means people will be drawn to fun and glamorous styles and dress to attract attention.

If you want to look your best and attract good luck, SM Accessories has stylish pieces associated with good fortune and luck. There are jade like pendants that carry a sweet, light, and nourishing energy that can feel very healing. Valued for its metaphysical properties, jade is said to be the ultimate “Dream Stone”, revered in ancient cultures as well as today to access the spiritual world, gain insight into ritualistic knowledge, encourage creativity, and solve the meaning of dreams.

There are also bangles that are said to guard against danger and provide positive spiritual beliefs; as well as various bead bracelets to promote harmony and strength.

SM Accessories’ Chinese New Year Accessories are available at the Ladies’ Accessories Department of SM Stores.




*photography by Raymond Celestino of Edge of Light Studios
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